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Rather than a printing method, this actually uses thread stitched into the fabric.  In old times, someone’s grandmother probably stitched all their baseball caps’ logos, but now it’s all done by machine.  For a few dollars, an embroidery can be done with a few thousand stitches in less time than you could even ask a grandmother to do it.

This is a great application for hats and smaller logos on shirts.  It gives a high-quality, personal look (probably because it makes people think of grandma!)

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